EUrobest young creatives 2024
THE MOST VALUABLE JERSEY – Transforming fan support into life support
afonso magro
CREATIVE STRATEGIST & COPYWRITER
I don’t believe in linear paths
or universal frameworks to win audiences.
I believe in strategic interpretation.
Understanding human reality through its tensions.
What people think and what they do.
What they don’t think and what they don’t do. What is said and what is left unsaid.
Informed by data, led by judgment.
The work you’ll see here reflects that belief DURING 5 YEArS as a creative strategist IN MSTF PARTNERS AND LATER DENTSU CREATIVE PORTUGAL.
Different challenges, objectives and markets, connected by the same responsibility. Knowing who to talk to, when it matters, and how to create work that lands with meaning and impact across the journey.
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afonso magro 