afonso magro

CREATIVE STRATEGIST & COPYWRITER

I don’t believe in linear paths
or universal frameworks to win audiences.

I believe in strategic interpretation.
Understanding human reality through its tensions.
What people think and what they do.
What they don’t think and what they don’t do. What is said and what is left unsaid.
Informed by data, led by judgment.

The work you’ll see here reflects that belief DURING 5 YEArS as a creative strategist IN MSTF PARTNERS AND LATER DENTSU CREATIVE PORTUGAL.

Different challenges, objectives and markets, connected by the same responsibility. Knowing who to talk to, when it matters, and how to create work that lands with meaning and impact across the journey.

email

GOOGLE – SEGURIDAD ONLINE, PASO A PASO

How do we get parents to protect their kids in the online world?

The entrance in the online world, the possible access to harmful content  and tech/screen addiction, especially in ages between 8-16 years old is one of the biggest threats today.

Parents struggle to find the solutions to protect their kids, although Google already has them.

We just needed to bring them to parents’ daily life.

To create awareness and guide them. Step by step.

ROLE
sTRATEGIST & COPYWRITER