afonso magro

CREATIVE STRATEGIST & COPYWRITER


I don’t believe in linear paths
or universal frameworks to win audiences.

I believe in strategic interpretation.
Understanding human reality through its tensions.
What people think and what they do.
What they don’t think and what they don’t do. What is said and what is left unsaid.
Informed by data, led by judgment.

The work you’ll see here reflects that belief DURING 5 YEArS as a creative strategist IN MSTF PARTNERS AND LATER DENTSU CREATIVE PORTUGAL.

Different challenges, objectives and markets, connected by the same responsibility. Knowing who to talk to, when it matters, and how to create work that lands with meaning and impact across the journey.

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POINT ONE – branding

How do you build a health and longevity brand without becoming the next big broken promise?

The longevity and wellness industry lives a big paradox – each day a new “SOLUTION”. Each day further from the real SOLUTION.

Mediterranean Diet. Red Light Therapy. Heat Blue Zones lifestyle. Plant-Based Diet. Heat Therapy. Fasting-Mimicking Diet. Time-Restricted Eating. Heat Therapy. Cold Exposure. NAD+ Therapy. Hyperbaric Oxygen Therapy. and the list goes on.

As there has never been so much desire and offer to improve our health and longevity, people have never felt so lost.

so, IN A WORLD OF contradictory INFORMATION, we chose the PRECISE truth.

Role
STrategist & COPYWRITER

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